Jiemian News, a Chinese media outlet, reported on Thursday that JOYBUY, a cross-border e-commerce export platform owned by leading national company JD.com, announced on Wednesday that it would end cooperation with traders. In response, JD.com said JOYBUY will be upgraded to a cross-border business-to-business (B2B) transactions and services platform.

Sources related to JD International pointed out that the upgraded platform will continue to serve cross-border e-commerce users and help small and medium domestic and foreign cross-border sellers and buyers through digital supply chain capacity. from JD.com.

In the same notice, the platform said it would stop the operations of its English site www.joybuy.com and its Russian site www.jd.ru on December 9, 2021, and end its cooperation with merchants on the websites in accordance with the agreements previously signed by them.

In particular, the platform underlined that this breakdown in cooperation only concerns its online commerce activity and does not affect the sales of traders on the third-party platform.

For existing unfinished orders on the platform, the company requires merchants to contact customers to cancel orders or deliver goods within three days of posting the notice. Its system will cancel all orders that do not respond on November 27. The platform calls on merchants to provide after-sales service according to its rules for orders that have been fulfilled but are still in the after-sales service stage. Where applicable, the platform will contact merchants to coordinate and resolve their ordering issues.

In addition to the English and Russian sites, the platform also offers a Spanish station on www.joybuy.es. In the area of ​​local e-commerce, JD International has established joint ventures in Indonesia at www.jd.id and in Thailand at www.jd.co.th.

The platform’s activity was launched in 2015, and its English station and Russian station were established in the same year. In 2018, Liu Qiangdong, Chairman of the Board and CEO of JD.com, mentioned in an internal letter that the activities in Thailand and Indonesia would be fully deployed and that its regional offices in New York, Australia and Milan. would also be unveiled. . At the Davos Forum 2018 in Switzerland, the company also revealed that it will take Los Angeles as a base in the second half of 2018 and adopt the model of a self-built logistics center to enter the US market.

In September of this year, JD CENTRAL, jointly built by JD.com and Central Group, a Thai retail company, revealed that its gross merchandise volume (GMV) grew 170% year-over-year in 2020. To At present, there are eight established warehouses in Thailand, including small and medium, large and cloud warehouses, which can deliver over 95% of same-day orders in Bangkok ordered and 85% of orders throughout the country every two days.

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In September 2020, Yan Xiaobing, the former head of JD Retail’s 3C home appliance retail business group, succeeded Zheng Xiaoming as the head of JD.com’s international business department. The original head of the company’s traditionally strong product category is now in charge of international affairs, which is seen by the outside world as a signal that JD.com is starting to focus on its overseas operations. . The good development of its activities in South East Asia also means that the company has not slowed down its expansion in international markets.

It can be seen that the pace of the company’s internationalization will not slow down – but from its strategic adjustment of shutting down the English and Russian stations of its cross-border B2C platform, the company’s target markets could be set. prominently in the future.