Google’s John Mueller said the search engine doesn’t rank the type of site you are on based on the technology platform or infrastructure it uses. So if you are using WordPress for your site, that doesn’t mean Google will say your site is a blog. If you are using WooCommerce, Google won’t automatically say that your site is ecommerce related.

John said that Google determines the intent of your site based on the content of the page and how that page is structured. But Google doesn’t base this on the infrastructure you use.

John was asked this at the 43:22 mark:

How does the Google search engine tell the difference between an e-commerce site and an informative site? Is it from installed plugins or CMS or website structure? We want to use the WooCommerce plugin for a specific purpose other than ecommerce, we don’t want to sell any products. Will installing WooCommerce classify your website as an eCommerce website?

John said “we don’t rank websites based on the infrastructure they use.” “You can basically use an established e-commerce site to publish your blog posts if you want to. It’s probably not very suitable for things like that but you could if you wanted to. a lot of content on that specific topic, we’ll rank this page based on that content, ”John added.

Here is the integration of the video at the start time:

Here is the transcript:

How does the Google search engine tell the difference between an e-commerce site and an informative site? Is it from installed plugins or CMS or website structure? We want to use the WooCommerce plugin for a specific purpose other than ecommerce, we don’t want to sell any products. Will installing WooCommerce classify your website as an eCommerce website?

We therefore do not rank websites based on the infrastructure they use. And i get this blogging question sometimes it’s like i want to post an article and i do it in wordpress, does that mean google thinks my post is a blog post?

Since we don’t have this notion of trying to figure out what kind of content something is just based on the infrastructure it uses. You can basically use an eCommerce site set up to publish your blog posts if you want to. It’s probably not very suitable for things like that, but you could if you wanted to. And if we see that we’re going to say that this page has a lot of content on that specific topic, we’ll rank this page based on that content.

So from that point of view, if you want to use a specific infrastructure that you think works well for your website, then go for it. We won’t say oh your website is using this infrastructure so it must be that kind of website it is not. We basically look at the pages we see there and based on the content we find on those pages, on that basis we try to rank those individual pages. And even then it’s not the case that we would say oh this is an ecommerce page or this is an article page, but instead we would try to understand what intent does this page cover and how it fits. it to the search results. For example, if someone is looking to buy something specific and we see that it is a product page, then we could say that it covers quite well this kind of user who wants to buy something. with the intention of buying something, so we will categorize it.

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